Infomercial pitchman Don Lapre committed suicide in prison, two days before he was to face charges of defrauding thousands of people in Internet business schemes. Authorities discovered his body on Sunday morning in a Florence, Ariz., prison cell.
What happened to the tiny little ad guy?
In June 2011, Lapre was charged with 41 counts of conspiracy, mail fraud, wire fraud, and promotional money laundering related to his Internet businesses. … He died on October 2011, while in jail awaiting trial. The autopsy report stated that he died of blood loss after cutting his throat with a razor blade.
What is a infomercial commercial?
An infomercial is a longer-form video or television advertisement that acts as a stand-alone program to pitch a good or service with a call to action. … The term infomercial is a combination of the words information and commercial. However, in Europe, they’re referred to as paid programming or teleshopping.
What’s the difference between infomercial and advertisement?
Definition: An infomercial is a form of advertisement which is aimed at educating the customer about a product or a series of products via television in the form of a program. Infomercial typically lasts longer than a regular advertisement and thus is more detailed.
What’s the difference between a infomercial and a commercial?
The key takeaway is that commercials are the general form of product or services advertisement, which uses different mediums and comes in various forms. An infomercial is a form of commercial strategy that focuses on TV ads as a primary medium for product advertisement.
Are there still infomercials?
This is the biggest reason infomercials and performance-driven advertising are still thriving today; they are able to produce solid and measurable business outcomes. The proof is in the numbers: The DRTV business was estimated to exceed $250 billion by 2015, with growth projected into the future.
