As a business, it is scary watching your sales flatlining at the time of Halloween. It is actually the peak time when the spikes in sales take place. In such peak timing, you cannot compromise your social media postings. Customers are willing to see how you represent your products and services at this time of the year. You can end the year with a great opportunity of promoting your brand creatively through social media.
You will have to strategize your social media posts to engage and attract the audience in the most unique and random ways. Plan different campaigns and promote them on social media to make people aware of what you are planning and how. You have to take advantage of the opportunity when customers are the most enthusiastic to attract them to your brand.
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Why Post Creatively on Social Media During Halloween?
Halloween is the busiest time yet the best when people are seeking out new products due to which we can attract them easily. You will have to strategist the most underrated options to spook your sales up on Halloween. Create a great social media campaign during this time of the year to treat your customers. Engage people through creative posts and increase your brand’s exposure.
How to Engage People with Social Media Posts?
There are various ways by which you can ace your social media posting schedules and content. You have to check out the following to know the points that will help you promote your products and services in a way that grabs people’s attention.
We have listed out the best and most scalable ways that will help you cover up your social media presence to give your sales a boost.
- Decorate Your Social Media Pages
Spruce up your social media pages by adding different wallpapers and profile images related to Halloween. Spice up your logo with a Halloween-themed background and make it look interestingly spooky. Add some extra impact to your website if you have a graphic designer or a web developer with you. Link up different features related to Halloween-themed icons.
- Post Creative Graphical Content
Creating visual content with which customers can relate can easily draw their attention to your brand. Create graphical content with which you can relate your products and services. Get inspired by different Instagram memes related to Halloween, pick a color theme, and post one spooky image every day.
- Record a Spook Factor in Your Customer’s Experience
Apart from decorating your social media spookily, you can make your product or services spooky and present them to your audience. It will raise their curiosity factor and they will be attracted to try out the product. Ask them to record their experience and post it on social media by tagging you.
- Halloween-ize Your Products
Depict your product in such a way that it relates to Halloween and allows your customer to see it in a new light. By adding a twist to your product photos, customers will see your items in a different way. The new way of presenting your product will hype your audiences’ Halloween vibe. You can also redesign some of your products and give them out to grab people’s attention. You can use Halloween Koozies for promoting your brand and business this Halloween.
- Follow Popular Trends
Tap into what’s the most popular at this time in the year and relate it to your posts. Relevance is the biggest tool to attract people to your brand. Besides, people are more attracted to trendy things. They always find a way to relate anything to popular things. Doing so makes your brand more personal with what people can relate to.
- Manage the Chaos through the Correct Tool
Planning a social media campaign is easy but executing it without the right tool can make a mess. You must know that you will have to run your plan on social media in the most effective way. Halloween campaigns are proven tools to generate greater sales but if you don’t know how to take advantage of them then it all goes in vain.
- Tailor Different Content for Different Platforms
If you want to resonate your message to a larger audience you will have to know what to post on each social media platform. Every platform has its own voice and audience that you must know about. A set of people only gets influenced by Facebook while the younger generation is more into Instagram nowadays. Thus, you must know your audience and post accordingly.
- Support & Engage with your Customers
Keep track of the complaints, spam messages, and comments that you are getting along with the inquiries. It will help you respond to your audience quickly without making them wait. Engagement of a brand with its customer can build up a positive repo in the market and quickly boost sales.
Wrapping Up
Follow the steps to gain a positive response from the audience and boost sales during Halloween. Use the ideas listed above if you get stuck anywhere to promote your products and service. Make sure you promote uniquely on social media and use it as the most important tool to run campaigns successfully.
