Disney CEO refers to Encanto as launching a new franchise

With Encanto’s growing popularity and success after its release on the Disney+ streaming platform, Disney CEO Bob Chapek is hinting at a franchise.

After Disney’s success encanto, there may be a possibility for a franchise. The latest Disney animated film has quickly gained social media attention for its viral original songs, such as “We Don’t Talk About Bruno” and “Surface Pressure,” with the original songs and score written by Lin-Manuel Miranda and Germaine. Franco . Although it was initially lukewarm due to the pandemic, grossing $100 million domestically, encanto became an instant hit when it was released on the Disney+ streaming platform on Christmas Eve.

The latest animated Disney film follows the story of the Madrigals, who live in the hidden mountains of Columbia in a magical home, explore deeper themes of intergenerational trauma and portray Colombian culture on screen. The animated film has also received three Academy Award nominations, including Best Original Score, Best Animated Feature, and Best Song for “Dos Oruguitas.” In addition, each number of the encanto soundtrack is currently on the Billboard Hot 100 charts and continues to endure, surpassing Frozen‘Let It Go’ as the top-grossing Disney hit in nearly 30 years.

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According to Business WireDisney CEO Bob Chapek referred to: encanto if “the launch of a new franchise.Chapek acknowledged the success of the animated film and the surge in subscriptions to the streaming platform ahead of a strong start to the fiscal year for The Walt Disney Company. By categorizing encanto as a new franchise, Chapek could refer to a possible sequel to the Disney movie. Read his full quote below:

“We got off to a very strong start to the fiscal year, with significant growth in earnings per share, record revenue and operating income in our domestic parks and resorts, the launch of a new franchise with Encanto and a significant increase in total subscriptions for our streaming portfolio to 196.4 million, including 11.8 million Disney+ subscribers added in the first quarter…”

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The madrigals in Encanto.

if encanto Continuing to rise in popularity and triumph on the charts, it’s not surprising that Disney likes to build on the feature film. Miranda recently announced that he is interested in possibly switching encanto on Broadway and said he already has ideas about how the film’s finale could play in a stage version. although encanto received a theatrical release before moving to Disney+, it may encourage the studio to push more feature films to its streaming service. This is already showing signs of it becoming the norm, like the upcoming animated movie To blush was recently announced to debut on Disney+ in lieu of the original theatrical release plan. The decision was met with some controversy, including: To blush marks the third Pixar movie to be pushed onto streaming.


encanto shattered the Disney+ platform, accounting for more than 407 million minutes in the US during its first weekend on the streaming service. While official plans for new encanto projects have not been confirmed as of yet, there may be some underway in the near future as Chapek has touted the film as the start of a new saga. Because the film’s success established Frozen franchise in terms of its hit soundtrack, it’s hard to imagine Disney wanting to continue investing in expanding the on-screen magical story of the Madrigals.

More: An Encanto Theory Explains Why Mirabel Was Abuela’s Replacement


Source: Business Wire

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