Pancake chain IHOP has confirmed that the company faked its recent name change to IHOb as a publicity stunt to promote its burgers. It wants to be called IHOP again. The return to its true name comes as the pancake chain celebrates its 60th birthday.
Was IHOb a marketing stunt?
IHOP used the marketing stunt to promote its new line of burgers, designed to lure in customers during lunchtime. Although the company has been selling burgers in its diners for years, many customers still only thought of the restaurant for pancakes and other breakfast food.
Was IHOb successful?
Between June 4when IHOb became a real thing (kind of)through the end of June, more than 20,000 stories were written about the name change. The campaign produced more than 36 billion earned media impressions. Social media mentions of IHOP produced a potential reach of more than 4 billion people.
What was the IHOb thing?
IHOP has officially rediscovered itself. On Monday, the pancake house chain reverted to its long-standing name after a temporary switch to IHOb last month, with the b standing for burgers. By flipping the P to b, the restaurant generated some buzz to promote a new line-up of beef patties.
Is IHOP publicly traded?
Company is publicly traded under the name International House of Pancakes. … IHOP moves its headquarters to Glendale, California and via an initial public offering becomes publicly traded on the NASDAQ Stock Market under the symbol IHP.
Did IHOP change back to IHOP?
IHOP flipped the P in its name to become IHOb, the International House of Burgers. The stunt was just an attempt to let people know they had burgers and not just pancakes. It didn’t take long for IHOb to go back to IHOP. It has stayed that way for a blissful year of just regular old pancake slinging.
How long has IHOP been selling Burgers?
1958 IHOP has had burgers on its menu since it first opened in 1958, but its identity has long been tied to its wide variety of pancakes and breakfast offerings.
Does IHOP serve hamburgers?
IHOP Ultimate Steak Burgers – Enjoy Bacon, BBQ & More.
When did IHOP change their name?
Last June, IHOP, known to many as International House of Pancakes, ran a risky PR stunt, changing the company’s name to IHOB, International House of Burgers for a short period. Now, as the anniversary of that attention-grabbing temporary move nears, the chain is teasing another switch on social media.
How long was IHOP IHOB?
And if you want to try something a little more out there on your next breakfast run, check out these 9 IHOP secret menu items that you didn’t know you needed in your life until now. So whether it’s IHOb or IHOP, this 24-hour joint still remains a go-to favorite for countless Americans coast to coast.
What happened to IBOP?
Apparently succumbing to the theory that any publicity is good publicity, IHOP announced Monday it is now IHOB. The swap was first teased last week. Yes, the brand whose moniker evolved from the abbreviation for International House of Pancakes is turning the p into a b, trading pancakes for . . . burgers.
What is IHOP called now?
This time last year, IHOP created a ton of buzz on social media by changing its name temporarily to IHOb to promote its burgers. Now, the Glendale, California-based chain has taken to calling the newest editions to its burgers line-up pancakes.
Does IHOP exist?
It is owned by Dine Brands Globala company formed after IHOP’s purchase of Applebee’s, with 99% of the restaurants run by independent franchisees. … IHOP.
| The IHOP logo used since 2015 | |
|---|---|
| Trade name | IHOP |
| Headquarters | Glendale, California, U.S. |
| Number of locations | 1,841 (December 31, 2019) |
When did IHOb end?
IHOP is officially back to its original identity as the International House of Pancakes. On Monday, the chain announced on social media that its time as IHOb, the International House of Burgers, had come to an end. We’re giving away 60 short stacks on July 17 from 7a-7p for IHOP’s 60th birthday.
Who is IHOP owned by?
Dine Brands Global IHOP restaurants are franchised and operated by Glendale, California-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of Dine Brands Global (NYSE: DIN).
Who owns Applebees?
Dine Brands Global Dine Brands Global (NYSE: DIN) is one of the world’s largest full-service dining companies and franchisor of Applebee’s Grill + Bar and IHOP, two of America’s most iconic and enduring brands.
What year did IHOP change to IHOb?
GLENDALE, Calif., June 11, 2018 Today, IHOP Restaurants announces that it is going by a new name IHObSM.
Did IHOP change its menu?
IHOP is the latest franchised restaurant chain to be implementing big changes. This week, the chain revealed its new, slimmed-down menu, which is just two pages. … Haley reiterated that most of the chain’s most popular menu items, like omelets, burgers and pancakes, aren’t getting the axe.
Did IHOP go out of business?
Is IHOP going out of business? IHOP is not going out of business. In May 2020, an IHOP franchisee filed for bankruptcy, permanently closing 49 restaurants in Tennessee, Virginia, North Carolina and South Carolina.
What was IHOP’s first name?
International House of Pancakes IHOP went by its full name, International House of Pancakes, until 1973.
Does IHOP have unlimited fries?
This offer is valid at all participating IHOP restaurants for dine-in only. Not available with any other discounts, coupons or offers. Kind of sounds like another restaurant we know that has bottomless fries.
What happened to International House of Burgers?
IHOP the International House of Pancakes is changing its name to IHOb and will now feature burgers, the company said in a tweet that was not posted on April Fool’s Day. … The change seems to be part of a plan to capture business in the day and early evening, outside of IHOP’s traditional strength in the morning.
