Is IHOb a real thing?

Pancake chain IHOP has confirmed that the company faked its recent name change to IHOb as a publicity stunt to promote its burgers. It wants to be called IHOP again. The return to its true name comes as the pancake chain celebrates its 60th birthday. That’s right, IHOP!

Is IHOP now called IHOb?

This time last year, IHOP created a ton of buzz on social media by changing its name temporarily to IHOb to promote its burgers. Now, the Glendale, California-based chain has taken to calling the newest editions to its burgers line-up pancakes.

Why did IHOP change its name to IHOb?

IHOP flipped the P in its name to become IHOb, the International House of Burgers. The stunt was just an attempt to let people know they had burgers and not just pancakes. It didn’t take long for IHOb to go back to IHOP. It has stayed that way for a blissful year of just regular old pancake slinging.

When was IHOb a thing?

It was June 11, 2018. It began as a peaceful day, nothing out of the ordinary. Then it happened. First, it plagued social media, Twitter was hit the hardest – the memes and rants echoed through the night.

Was IHOB successful?

Between June 4when IHOb became a real thing (kind of)through the end of June, more than 20,000 stories were written about the name change. The campaign produced more than 36 billion earned media impressions. Social media mentions of IHOP produced a potential reach of more than 4 billion people.

What happened IHOB?

On June 11, 2018 the popular breakfast chain IHOP announced that it was adding burgers to its menu and changing the chains name to: IHOB. The pancake house chain reverted to its long-standing name after a temporary switch to IHOB, with the b standing for burgers. …

When did IHOP change its name to IHOb?

GLENDALE, Calif., June 11, 2018 Today, IHOP Restaurants announces that it is going by a new name IHOb^SM. Since the news broke last week on the brand’s social media sites, fans can’t get enough with more than 30,000* people speculating what the change could b, guessing everything from bacon to brunch to bananas.

What is IHOP’s new name?

International House of Burgers Last June, IHOP, known to many as International House of Pancakes, ran a risky PR stunt, changing the company’s name to IHOB, International House of Burgers for a short period.

What did IHOP used to be called?

IHOP

Is IHOP still IHOP?

IHOP has officially rediscovered itself. On Monday, the pancake house chain reverted to its long-standing name after a temporary switch to IHOb last month, with the b standing for burgers.

When did IHOb end?

IHOP is officially back to its original identity as the International House of Pancakes. On Monday, the chain announced on social media that its time as IHOb, the International House of Burgers, had come to an end. We’re giving away 60 short stacks on July 17 from 7a-7p for IHOP’s 60th birthday.

How long did the IHOb campaign last?

The IHOb campaign went viral. From June 4 to July 30, the brand’s campaign garnered 25,000 earned stories, 2.1 million social media conversations, and 1.2 million tweets in the first 10 days.

What was the IHOB campaign?

Last summer, IHOP teased that it would change its name to IHOb as part of a marketing campaign for its line of burgers. IHOP’s chief marketing officer said that the company sold four times more burgers after the campaign. At its peak, the company was selling 500,000 burgers per week.

Who is IHOP’s target audience?

The current target audience for IHOP includes largely college students and senior citizens, both of whom want access to breakfast food all day and the diner experience that IHOP offers.

Is IHOP publicly traded?

Company is publicly traded under the name International House of Pancakes. … IHOP moves its headquarters to Glendale, California and via an initial public offering becomes publicly traded on the NASDAQ Stock Market under the symbol IHP.

Is IHOP steak good?

The steak tips at IHOP come highly recommended. You can get them served with eggs. Yelp/Dianna B. If you want to skip the sweet stuff at IHOP, you might want to opt for one of its generously portioned dinner options.

Did IHOP go out of business?

Is IHOP going out of business? IHOP is not going out of business. In May 2020, an IHOP franchisee filed for bankruptcy, permanently closing 49 restaurants in Tennessee, Virginia, North Carolina and South Carolina.

Who owns Waffle House?

Joe Rogers Jr. Joe Rogers Jr. has run Waffle House since the 1970s.

How many Denny’s are there?

Denny’s