One of the most complicated aspects of pay-per-click advertising is budgeting. If you spend less, you can’t run multiple campaigns. If you spend more, you might overlook your paid marketing budget.
How do you manage your PPC budget daily, weekly, or monthly?
How do you get a higher ROI out of your advertising efforts?
Whether you have a limited digital marketing budget or have a lot to spare, a PPC agency can help you create an effective campaign to maximize your ROI. Let’s see how a PPC firm does it.
Exact Keyword Matching
Your target clients use specific words when searching for businesses, products, or services. Thus, selecting keywords that closely match your audience’s use in your paid ads would be best. Keyword match type will let you show your paid ads on searches with the same meaning or intent as your keyword.
Exact keyword matching may limit your ad’s reach but will help you tap people who are more likely to buy. This strategy will give you more control as you can also decide who will see your ads, when these will be featured or what channel these will show.
A PPC agency can help you identify exact match keywords to create effective PPC campaigns. An expert uses the following techniques to enhance keyword matching.
- Perform an audit of your exact match keywords. They focus on your search terms data and conversion rates.
- Use long-tail keywords or modified broad match keywords as exact match keywords.
- Avoid using low-volume keywords to create an exact match, as this can trigger a low search volume and pause messages.
- Set the keyword match type for negative keywords. It allows you to target specific audiences effectively.
The Best Time to Run Ads
According to Digitalauthority.me, a PPC agency can help you boost your ROI. One way a PPC agency does this is to identify the right time to run your ads. This schedule is according to your target market, the products you sell, and the services you offer.
Considering time helps you improve traffic which translates to better conversions and ROI. Generally, Tuesdays and Fridays are considered the best days of the week to run ads.
People are more likely to ignore ads when they are busy, so avoid posting ads on Mondays and Saturdays. PPC agencies use their best judgment to find the best days and hours when your customers are more likely to check your ads.
If your target market is stay-at-home parents with school-age kids, the best times would be weekday evenings and Saturdays. Meanwhile, a business with CEOs as target markets would need to display their ads during office hours to get more views and the best results. A PPC agency considers the following tactics to understand the best time to run ads.
- Research your target market behavior
- Understand the latest trends and updates to adjust the timing of your PPC ads
- Get feedback from customers or clients to further refine the timing of your ads.
Enhance Ads Quality Score
PPC ads Quality Score is an AdWords rating system that determines how relevant your ads are through different factors like your keywords, landing pages, and search queries. A good quality score means your ads get better positions on the search and lower CPC.
Improving your Quality Score means enhancing elements of your advertisements to boost your ROI. The ideal score is 7 to 10.
An experienced PPC agency can boost your Quality Score by focusing on your click-through rate, landing page experience, and ad relevance. They use the following tactics to boost these metrics and increase your Quality Score.
- Increase click-through rates by pausing or changing your keywords that receive less than 1% CTR.
- Improve ad group themes to ensure you use the right keywords for your ads. Organize your ad groups according to a theme.
- Improve your landing pages to relate to your ads. Doing so will reduce bounce rate, which directly affects Quality Score.
Create Highly-Targeted Paid Ads Campaigns
Crafting highly-targeted campaigns is a PPC agency’s specialty. Well-paid ad campaigns use the correct data to help you reach your market.
To acquire these data, PPC firms the following tactics:
- Programmatic buying – this strategy helps advertisers find their market using behavioral insights. Agencies use this tactic and keyword research to create the best-paid ad campaigns.
- Verifying your audience – audience verification is using tools to understand the demographics of people checking your ads.
- Using dynamic content – this type of content is from a user’s previous behavior, their buying preferences, and other relevant data.
- Using statistics – relying on statistics to create targeted campaigns will help you check claims according to quantitative evidence. With statistics, a PPC agency can measure your ROI for every channel and ensure that your PPC ads get the best reach.
Use Strong Calls to Action
A good call to action is part of a well-crafted ad copy to help you improve your ROI. CTA is a line of text that prompts your audience to take action. CTAs will engage your audience to call, buy, signup, choose, follow, or contact your business.
There are three kinds of CTAs in paid ads marketing. The right one should match your campaign goals.
- CTAs for User Engagement – this kind of CTA is mainly for a blog, landing page, or a study. To use this type of CTA, use softer action words like “visit,” “discover,” or “explore.”
- CTAs for Lead Generation – this type of CTA helps guide your audience further through the sales funnel. Action words like “enroll,” “verify,” or “contact” is appropriate.
- CTAs to Solicit Direct Responses – this type of CTA demands an immediate response or quick action. Words like “sign up,” “buy now,” or “register” are great examples.
An expert PPC agency can create well-crafted PPC ad copies through
Final words
Use these PPC strategies to make the most of your paid ads campaigns. With these strategies, you’ll have better traffic and improved ROI. Choose a PPC agency that can deliver the most successful paid ads campaign results through these updated strategies.
