Instagram ads are a great way to drive traffic to your website and increase your brand awareness. But when it comes to converting, Instagram ads have less impact than other ad formats.
This is due to the fact that most people don’t realize they can use ads on Instagram. And while this might seem like a problem, it actually means there are plenty of opportunities for you to get creative, learn how to run Instagram ads, make your ads more effective by using different types of ads. Instagram ads can be used to promote your business in a variety of ways. You can use them to attract new customers and boost your sales, increase brand awareness and drive traffic to your website, or even just to keep your existing followers updated on what you’re up to.
If you’re looking for an easy way to boost your Instagram engagement, keep reading! We’ve got three types of ads that will convert:
- Product Ads
Product ads are the best way to get people talking about your brand on Instagram. They let you show off products that you have for sale or available for purchase, as well as related products like accessories and other items related to your brand. In addition, product ads allow you to feature a wide variety of images — from product shots taken by professional photographers, to photos taken by customers of their own products — giving potential customers a chance to see firsthand what they might purchase from you.
- Video ads
Video is one of the most effective forms of advertising on Instagram because it gives users an opportunity to see exactly what they’re buying before they buy it — or even better, watch a video of someone else using the product before they buy it!
It’s also one of the most common types of Instagram ad format because it’s easy for businesses to create compelling videos that tell stories about their products or services.
- Hashtag Headlines
The hashtag is the most common form of search, so it makes sense to be on top of this trend when promoting your business on Instagram. Hashtags are used by users to categorize posts into topics such as fashion, food, lifestyle and more. If you have a product or service related to one of these topics, then consider creating a hashtag campaign around it and targeting your audience with content that mentions all of those topics in the headline itself. For example, if you own a bakery and want to promote cupcakes as part of an Instagram hashtag campaign, include cupcakes in each image caption so that people searching for cupcakes on Instagram will see your work immediately. This can help boost engagement and sales because people who search for specific keywords often don’t click through to see additional images (unless they’re specifically looking for them).
- Snapchat Ads
Snapchat is one of the most popular social networks right now, thanks to its high engagement rate and ability to connect with people in a way that other social networks can’t. With over 100 million daily active users, Snapchat is also one of the most cost-effective ways to reach your target audience.
If you’re looking for an easy way to get more customers through Snapchat, consider running a promo campaign! Promo campaigns allow you to run ads for any length of time (up to 60 days) at a set price (usually between $1 and $10). This means that even if someone doesn’t buy anything from your store during their promo window, they will still see your promotion because it is still there after the promotion ends.
